Book Every Truck Solid Before Summer Hits
Moving is a seasonal business. Summer is crazy. Fall slows down. You need to advertise at the right time.
The busiest moving times are May through August for families, end of every month when leases end, and holidays like Memorial Day and Labor Day.
If you only advertise in January, you are wasting money.
Why it matters: The right ad at the right time gets five times more calls than a random ad.
Google Calendar is a free tool for planning ahead.
What it does: You can mark out your busy seasons and schedule your marketing activities in advance.
Mark April 1st for spring marketing, June 1st for your peak summer push, August 15th for back-to-school moves, and October 1st for fall specials.
Free tip: Set reminder alerts two weeks before each date. That gives you time to prepare your ads and emails.
ChatGPT is a free AI tool at chat.openai.com.
Try this: Write a short Facebook ad for a moving company. It is early summer and we are offering a discount for bookings in June. Keep it under 50 words.
Free tip: Write all your seasonal ads in January. Schedule them to go out at the right times.
Google Ads lets you show up at the top of Google when someone searches movers near me.
What it does: You set a daily budget. When someone searches for a mover, your ad shows up. You only pay when they click.
The best time to run Google Ads is April through August. That is when search volume for movers is highest.
Free tip: Start with a small budget of 5 to 10 dollars per day. See what keywords are working. Then increase your budget in peak months.
Past customers know someone who is about to move. A well-timed email can get you referrals.
Mailchimp is a free email tool.
What it does: Mailchimp lets you send an email to your whole list at once. You can schedule it to go out in April before the moving season heats up.
Ask ChatGPT to write your spring email: Write a short email from a moving company to past customers. It is springtime and we are offering a referral discount. If you refer a friend, both of you get 25 dollars off.
Free tip: Build your email list by collecting customer emails after every job. Ask during booking or when you send the invoice.
Buffer is a tool that schedules your social media posts in advance.
What it does: You write all your posts at once and set them to go out at the right dates. Buffer posts them for you while you focus on the actual moves.
Post moving tips, behind-the-scenes crew photos, and customer reviews during your peak season. This keeps you top of mind when people are looking.
Free tip: A photo of a happy customer in front of their new home gets more engagement than any stock photo. Ask customers if you can share a quick photo on your way out.
Our recommendation: We use Claude AI for our own business and recommend it to everyone we work with. It follows instructions precisely, writes at a professional level, and takes your privacy seriously. If you want an AI assistant that actually helps you run your business, try Claude.
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