30 prompts + content calendar + posting schedule
Stop guessing what to post. These 30 prompts work for any business on any platform. Copy, paste into ChatGPT, and post.
Prompt 1 — Behind the scenes: Write an Instagram caption showing behind-the-scenes of my [business type]. Casual, authentic tone. Under 80 words. End with a question.
Prompt 2 — Why I started: Write a story-driven post about why I started my [business type]. Emotional but not cheesy. Under 100 words.
Prompt 3 — Client spotlight: Write a caption celebrating a recent client win at my [business type]. Warm, grateful tone. Tag the client. Under 80 words.
Prompt 4 — Quick tip: Write a short tip post sharing one useful piece of advice for [target audience]. Educational and helpful. Under 60 words.
Prompt 5 — FAQ answer: Write a post answering the question: [common FAQ]. Friendly, expert tone. Under 80 words.
STEAL THESE: Copy any prompt, paste into ChatGPT, replace the brackets, and post.
Prompt 6 — This or that: Write a fun this-or-that post for my [business type] audience. Two options related to my industry. Casual tone.
Prompt 7 — Poll question: Write an Instagram story poll question related to [industry]. Fun and easy to answer.
Prompt 8 — Before and after: Write a caption for a before-and-after photo showing [transformation]. Dramatic but professional.
Prompt 9 — Day in the life: Write a caption for a day-in-the-life video at my [business type]. Real, unfiltered tone.
Prompt 10 — Myth buster: Write a post busting a common myth about [industry]. Surprising and educational.
Prompt 11 — Limited time offer: Write a caption promoting [offer] at my [business type]. Urgency without being pushy. Include a call to action.
Prompt 12 — New service announcement: Write a post announcing [new service/product]. Exciting and informative.
Prompt 13 — Testimonial share: Write a caption sharing a client testimonial: [quote]. Grateful and authentic.
Prompt 14 — Gift card push: Write a post promoting gift cards for [occasion]. Perfect for holidays.
Prompt 15 — Bundle deal: Write a caption promoting a bundle deal: [details]. Value-focused.
Prompt 16 through 20: Educational content prompts covering industry trends, how-to guides, common mistakes, tools you recommend, and seasonal tips.
Prompt 21 through 25: Community content covering shoutouts, collaborations, local events, team introductions, and milestone celebrations.
Prompt 26 through 30: Conversion content covering booking reminders, last-minute openings, referral asks, review requests, and end-of-month specials.
Monday: Educational post (Prompts 16-20)
Tuesday: Behind the scenes or day-in-the-life (Prompts 1, 9)
Wednesday: Engagement post — poll, question, or this-or-that (Prompts 6-8)
Thursday: Client spotlight or testimonial (Prompts 3, 13)
Friday: Promotional post (Prompts 11-15)
Saturday: Fun or personal post
Sunday: Rest or reshare your best post from the week
STEAL THIS CALENDAR: Follow this schedule for one month. Adjust based on what gets the most engagement.
Instagram: 4-5 posts per week + daily stories. Best times: Tue-Thu 11am-1pm, Fri-Sat 9am.
Facebook: 3-4 posts per week. Best times: Wed-Fri 1pm-3pm.
TikTok: 3-5 videos per week. Best times: Tue-Thu 7pm-9pm.
You now have a month of content in 30 minutes.
Our recommendation: We use Claude AI for our own business and recommend it to everyone we work with. It follows instructions precisely, writes at a professional level, and takes your privacy seriously. If you want an AI assistant that actually helps you run your business, try Claude.
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